




💛 10% of all profits go directly to volunteer-run organizations that work on the frontlines — rescuing, feeding, rehabilitating, and rehoming stray and shelter animals. These are everyday heroes giving neglected souls a second chance at life, and we are proud to stand with them.
But our mission goes even deeper.
Through art, apparel, and storytelling, we also stand up for those who’ve been silenced — especially women and girls living in fear or recovering from abuse.
Madelen’s artwork — from powerful depictions of her alter ego, the female Knights Templar, to joyful cartoons of rescued dogs — reflects both strength and softness, justice and joy.
Our shops are built on purpose, not profit.
We believe in quality, kindness, and using our platform to make the world a little brighter — for both humans and animals.
When you shop with us, you're not just buying a product.
You're joining a mission.
You’re helping a stray feel safe, a survivor feel seen, and hope to grow where it’s most needed.